Competento Branding & Packaging by Mesh.

Mar 31, 2025
2 min read

Updated: May 6, 2025

Mesh. is a brand design collective based in Georgia, specializing in logo creation, visual identity, packaging, and social media design. With over a decade of experience in the creative industry, the duo behind Mesh. developed their expertise at leading agencies in Georgia before joining forces as a freelance team. Their strength lies in merging strategic thinking with visual storytelling—bringing brands to life with meaning, emotion, and a touch of magic.

Competento is a brand dedicated to producing premium quality products for our four-legged friends. Its core mission is to support pet parents in becoming truly competent caregivers - those who not only love their pets unconditionally but also understand and meet their physical and emotional needs in the right way. The brand name itself is a nod to this concept: love that is both heartfelt and informed.

The visual branding concept for Competento was built around a strategy developed by Alexi Chikovani and his team - Sally Chkheidze and Tamara Kachakhidze - which centers on the idea of competent love. This concept acknowledges that caring for a pet goes beyond affection; it requires knowledge, responsibility, and a deep understanding of their needs. The visual identity translates this emotional yet informative idea into a cohesive, warm, and engaging visual language. The use of heart-shaped elements not only symbolizes love but also subtly reflects care that’s rooted in knowledge. Playful, character-driven illustrations add a sense of friendliness and emotional depth, while the color palette was carefully chosen to radiate warmth, trust, and approachability. Altogether, the branding creates an ecosystem that feels both comforting and reliable - just like a truly competent pet parent.