Creating a new identity for a brand with a proud tradition and history, such as Sairme Bakery, was one of the most interesting design explorations. Since 2012, Sairme Bakery, located in the heart of the Sairme resort, has been offering products made using time-honored techniques and carefully selected ingredients, blending classic baking traditions with local influences.

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Metable, a brand developed for Nikora, involved market research, strategic and brand platform development, identity creation, and the subsequent launch campaign [including production of image video and key visuals]. Branding was the key element. It was the first time premium meat products were targeted at Millennials, a generation that values simple hospitality over complex food preparation and long crowded tables.