Junior Euriovision 2025 Identity by Mozaika

Jan 16
1 min read

Junior Eurovision 2025 is anchored in a singular truth: music is a universal language that transcends borders and unites us all. Our goal was to turn the slogan "United by Music" into a living, dynamic visual experience—a brand that doesn’t just represent the event, but performs alongside it.

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The design system functions like a musical composition, balancing discipline with freedom. A clean, neutral sans-serif typeface acts as the "score," providing a steady, legible framework. This structure is interrupted by the "melody": playful, handwritten letters drawn by designers and young fans from around the world. These organic shapes shift, loop, and dance, transforming the logo into a shared platform for expression.

We approached typography through the lens of Time, Volume, and Voice. Just as a song uses dynamics to stir emotion, our typography uses scale and modulation to create visual crescendos and decrescendos. The interplay between the static base and the chaotic, handwritten inserts mirrors the human voice—imperfect, unique, and full of life.

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Brought to life by a vibrant, saturated color palette, the identity is never the same twice. It evolves with every beat, turning the brand into a visual chorus that celebrates the diversity, rhythm, and boundless energy of youth.