The visual language merges timeless deli aesthetics with local motifs, especially seen in the sticker system used throughout the identity. A custom Georgian typeface was developed to mirror the feel of the English logo font, tying both typographies together seamlessly. The result is a brand that feels both familiar and fresh — a cross-cultural identity.

Competento is a brand dedicated to producing premium quality products for our four-legged friends. Its core mission is to support pet parents in becoming truly competent caregivers - those who not only love their pets unconditionally but also understand and meet their physical and emotional needs in the right way. The brand name itself is a nod to this concept: love that is both heartfelt and informed.

Adapter Georgian Text expands on a multiscript text family with a focus on ergonomics, rhythm, and readability. It is designed to work effortlessly across different sizes, with accentuated details, generous spacing, and slightly squared counters that help it perform well at lower resolutions.