Qura Deli by Vivid Cereal

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Vivid Cereal is the creative practice of Nika Belskaya — a Tbilisi-based designer and art director working globally across a range of disciplines. With experience at international studios like &Walsh and collaborations with design agencies and brands such as Netflix, Google, and others, Nika’s work spans brand identity, 3D design, type design, product design, content creation, and nearly every creative field rooted in visual storytelling. Though currently working independently, Nika is set to launch her own studio on May 24th, 2025, with a pop-up event at Mutant Radio. The studio will follow a collaborative model — connecting with a network of freelancers and creatives to take on projects of all kinds: flexible, cross-disciplinary, and led by strong creative direction.

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Qura Deli is the first gourmet deli in Tbilisi — offering ready-made food with the quality you'd expect from a fine dining restaurant, but at friendly, accessible prices. What stood out to me from the very first meeting was the clarity of the idea: while Tbilisi has plenty of deli-like places, most feel either outdated or tucked away inside local hypermarkets, lacking any real sense of identity or personality. Qura set out to change that.

The word Qura means “cooker” in Georgian, which sparked the creation of a vintage cooker mascot — bringing warmth and a distinct sense of character to the brand. The overall art direction draws from classic deli and bodega culture, referencing iconic American delis and reinterpreting them through a Georgian lens. The visual language merges timeless deli aesthetics with local motifs, especially seen in the sticker system used throughout the identity. A custom Georgian typeface was developed to mirror the feel of the English logo font, tying both typographies together seamlessly. The result is a brand that feels both familiar and fresh — a cross-cultural identity.

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