Identity around the idea of The Healthy Ritual - a concept broad enough to travel, yet grounded enough to feel personal. Through close collaboration and a few rounds of exploration workshops, symbol testing helped validate early choices. Thanks to open and thoughtful conversations, the core direction came into focus fast.

Rooster is a grill bar and restaurant with a distinct vibe and a strong community. The old branding mixed Western and vintage styles, a touch of which we kept. The main goal was to breathe new life into the brand, to make it feel more vibrant, cheerful, and modern.

At the core of POSTRED’s new identity is a bold, iconic “P” — a form rooted in the language of storyboards, where every frame helps shape a narrative. This shape isn’t just the first letter of brandname; it’s a structural device inspired by the way stories are visually planned — box by box, scene by scene.