This alternative alphabet reimagines the signatures of Georgian artists from the Soviet era as an artistic exploration. Inspired by the paintings housed in the Fine Art Museum of Tbilisi, each letter captures the individuality and creative essence of the artist it represents.

Identity around the idea of The Healthy Ritual - a concept broad enough to travel, yet grounded enough to feel personal. Through close collaboration and a few rounds of exploration workshops, symbol testing helped validate early choices. Thanks to open and thoughtful conversations, the core direction came into focus fast.

Rooster is a grill bar and restaurant with a distinct vibe and a strong community. The old branding mixed Western and vintage styles, a touch of which we kept. The main goal was to breathe new life into the brand, to make it feel more vibrant, cheerful, and modern.