Rooster Branding by Ene Ushveridze

Vano
Jul 25, 2025
1 min read

Updated: Sep 18, 2025

I'm Elene (Ene) Ushveridze — a graphic designer and illustrator based in Tbilisi. Most of my projects involve branding, illustration, posters, and packaging design. I mainly work within the Georgian market, where the biggest demand comes from the restaurant and hospitality sectors. As a result, that’s where I’ve gained the most experience.

Every project has its own story, and I always try to deliver that story in a visually memorable way. What I pay special attention to is making sure each project stands out — both in personality and aesthetic.

For the past two years, I’ve been working exclusively on freelance projects, and Rooster was actually my very first freelance client. A year before starting the rebranding, I had already worked with them on poster designs, which made the connection to this space feel even more personal.

Rooster is a grill bar and restaurant with a distinct vibe and a strong community. The old branding mixed Western and vintage styles, a touch of which we kept. The main goal was to breathe new life into the brand, to make it feel more vibrant, cheerful, and modern.

We redesigned the “rooster” in a simpler, more contemporary style. To retain a hint of vintage, we used a triple-rounded frame in the menu layout and preserved some detailing in the logo.

Overall, I think the result is a bold and distinctive branding that strikes a balanced blend of modern and vintage aesthetics.