Seducer Label design by Tako Idukashvili

I’m Tako, a creative digital designer based in Tbilisi. My daily work revolves around UI/UX design, which I truly enjoy. Beyond that, I love exploring graphic design projects that free my imagination and allow me to take non-traditional approaches to any kind of work. Scribbling, making posters, designing labels, and occasionally diving into branding projects are all ways I express my creativity.

As a natural wine admirer, I channel my passion for this magical drink through my artistic vision — and this label is one of the results.

Seducer is part of a friend’s initiative called We are Ghvino, a project that collaborates with small natural wineries in Georgia, helping them bottle their wines and connecting them with designers to create unique labels.

Seducer is a Tsitska bottled in a pét-nat style bottle - but with a twist. Its name comes from the playful trick it plays: everyone assumes it’s a pét-nat, only to be pleasantly surprised by a fresh, light, and easy-going wine instead.

The essence of this wine — playful, youthful, vibrant, and refreshing — guided my design approach. These qualities are reflected in the typography, while the label’s color palette both complements and enhances the wine’s own hue, tying the identity and the drink together.

You can see more of my work here: https://tako.works/

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