POSTRED Visual Identity by Holy Motors

Vano
Jul 14, 2025
2 min read

Updated: Sep 18, 2025

Holy Motors is a holistic design company based in Tbilisi. Through purposeful design and profitable creativity, we drive brands to their higher self.

POSTRED is a post-production collective from post-Soviet Georgia, founded on the belief that sound is a vital storytelling force for artists. Operating out of studios in Tbilisi and Los Angeles, POSTRED partners with world’s leading storytellers at HBO, Netflix, Sony, A24, Universal, WB, Prime Video, and beyond to craft world-class sound design and foley.

Our mission was to revamp POSTRED’s visual identity and website, repositioning them with a competitive edge for global expansion. At the core of POSTRED’s new identity is a bold, iconic “P” — a form rooted in the language of storyboards, where every frame helps shape a narrative. This shape isn’t just the first letter of brandname; it’s a structural device inspired by the way stories are visually planned — box by box, scene by scene.

Whether filled with film stills, motion, or graphic content, “P” ensures every piece feels connected, intentional, and unmistakably POSTRED. This project is also a statement of how we see branding in modern context - simple and memorable, yet flexible and ever-changing.

We unleashed the full potential of our collaboration with the world’s leading sound wizards by creating Graphic Soundscapes — a series of motion design experiments that interprets audio in abstract, structured forms. POSTRED team composed and added original sound to the visuals, transforming it

into a shared creative project where audio and design work in sync.

Identity seamlessly extends into a “cinematic” website, also designed to tell a greater POSTRED story, while having the practical business interests in mind. From the opening loader to the projects page, vivid interactions intentionally guide users through a compelling showcase of POSTRED’s talents.