A new symbol, visual style, and packaging system were created, covering over 80 products across four main categories.  Most of the product names were also reinvented in line with the new concept.

This campaign pushed Witch&Wizard to rethink how identity can live across different voices and visuals while staying true to a core idea. A flexible visual style and grid system hold the work together. It’s structured enough to guide, but open enough to adapt—just like the people it represents.

Batumi Summer Festival is an annual celebration marking the first day of summer with vibrant local energy. Our design captures the spirit of the event, which brings the community together through open-air concerts, vintage markets, hand-crafted goods, art installations, and—most importantly—a stunning backdrop of the Black Sea.