This project is a tribute to our beloved Niko Pirosmani (Nikala) - to his art, his vision and the quiet depth he gave to Georgian life. The display typeface was drawn from the core shapes of the characters in his paintings. Throughout the pages you’ll see how the typeface comes to life across different applications, echoing the culture he so lovingly portrayed in his work.

The logo features a dynamic figure-monogram: a magician holding a bow that forms the letter “R”, symbolizing both the brand name and its transformative nature. The bow element can be swapped with other objects to suit different contexts, making the logo adaptable.

This alternative alphabet reimagines the signatures of Georgian artists from the Soviet era as an artistic exploration. Inspired by the paintings housed in the Fine Art Museum of Tbilisi, each letter captures the individuality and creative essence of the artist it represents.