The logo features a dynamic figure-monogram: a magician holding a bow that forms the letter “R”, symbolizing both the brand name and its transformative nature. The bow element can be swapped with other objects to suit different contexts, making the logo adaptable.

This alternative alphabet reimagines the signatures of Georgian artists from the Soviet era as an artistic exploration. Inspired by the paintings housed in the Fine Art Museum of Tbilisi, each letter captures the individuality and creative essence of the artist it represents.

Identity around the idea of The Healthy Ritual - a concept broad enough to travel, yet grounded enough to feel personal. Through close collaboration and a few rounds of exploration workshops, symbol testing helped validate early choices. Thanks to open and thoughtful conversations, the core direction came into focus fast.