Urban Tails is an innovative pet care platform entering the Georgian market with a fresh concept that redefines the relationship between pets and their owners. Positioning pets as integral family members, Urban Tails aims to create spaces where animals and their "parents" feel equally comfortable and valued.

Red, Green, and Blue — the elemental trio of color comes alive at Touch RGB, Tbilisi’s Digital Design Festival with a name that says it all!  This visual identity harnesses the raw power of these primary hues, weaving them into mesmerizing kaleidoscopic forms. Bold, vibrant, and bursting with infinite possibilities.

The visual language merges timeless deli aesthetics with local motifs, especially seen in the sticker system used throughout the identity. A custom Georgian typeface was developed to mirror the feel of the English logo font, tying both typographies together seamlessly. The result is a brand that feels both familiar and fresh — a cross-cultural identity.