Junior Eurovision 2025 is anchored in a singular truth: music is a universal language that transcends borders and unites us all. Our goal was to turn the slogan "United by Music" into a living, dynamic visual experience—a brand that doesn’t just represent the event, but performs alongside it.

Creating a new identity for a brand with a proud tradition and history, such as Sairme Bakery, was one of the most interesting design explorations. Since 2012, Sairme Bakery, located in the heart of the Sairme resort, has been offering products made using time-honored techniques and carefully selected ingredients, blending classic baking traditions with local influences.

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